PhoenixBigoPhoenixBigo

PhoenixBigo is a live top-up platform for BIGO LIVE diamonds, built using commerce-engine technology developed through the BigoIraq project and re-founded around one idea: a single brand and a single design system that can serve several countries — and, in time, several services — without a separate design for each.

It serves a global default and three markets — Iraq, Kurdistan and Iran — in English, Arabic, Kurdish (Sorani) and Persian. BIGO LIVE and Likee are available; more services are announced as coming soon.

Top-up platforms for apps like BIGO LIVE serve people across several countries, each with its own language, currency and ways to pay. The usual way to grow is a separately branded, separately designed site for every market — and with it, another brand and another design to maintain each time.

One identity that stays whole everywhere, with each market supplying only what is genuinely local.

End-to-end Product, UI/UX & Technical Lead. I took PhoenixBigo from A to Z: the domain and hosting, the product direction and the brand, the multi-market design system, the frontend and the backend, the country and services model, the four languages, deployment and launch — and the QA, troubleshooting and iterations since. AI-assisted development is part of how I build; the product, its decisions and its delivery are mine.

Ember orange carries every action, on a calm, dark ground with warm ink. The phoenix is drawn as a head in silhouette and ships as one set: the symbol, a flat version, the favicon, app icons, and wordmarks for dark and light. A market's flag is a contextual accent beside it, never part of the mark.

Arabic, English, Kurdish (Sorani) and Persian share one dictionary of interface strings. Persian was brought to full parity with the other three — 472 strings, from navigation to checkout, the legal pages and the payment-proof flow — so it never falls back to Arabic.

The localization audit was done in the rendered pages, not only in the code. It found, among other things, a support button whose label stayed Arabic in every language, and an admin sign-in page that never loaded its translations.

Checked in a real browser from 360 to 1440px, in all four languages, dark and light, with no horizontal overflow. On a phone the market selector moves into the menu, so the wordmark never has to shrink, and the layout respects the safe areas of an installed web app.

A Node.js and Express backend over MySQL, with a framework-free JavaScript frontend. Countries, services and which service is available where are data in the database, so the frontend renders a market from its row. A visitor's market comes from IP location, matched only against enabled markets. The admin signs in with Google only, and is granted access by an existing account, never created on the way in; email notifications carry the PhoenixBigo brand.

PhoenixBigo runs on its own domain, with the site, the admin and the API on separate addresses, and fully isolated: its own database, its own process, its own web-server configuration, certificate and sessions. Deploys are scripted, with health checks and rollback, and each one is checked again in a real browser — which is how, among other things, a broken admin script path was caught right after a release.

PhoenixBigo is live. The country layer serves its first markets, and the services layer already holds BIGO LIVE and Likee, with others announced but not yet sold — each new market or service is meant to arrive as configuration, inside the same identity.